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"Linguistics is arguably the most hotly contested property in the academic realm. It is soaked with the blood of poets, theologians, philosophers, philologists, psychologists, biologists, anthropologists, and neurologists, along with whatever blood can be got out of grammarians."- Russ Rymer What's all the fuss about linguistics that has academics drawing blood? It's a funny image--gangs of scholars in tweed and khaki dueling with quills and fierce verbal jousting. And what is it about the study of language that could have these normally peaceful types (poets, writers) soaked in blood? Language is powerful - derisive and divisive at the same time that it is full of potential and beauty. Keeping in mind the thought, 'The pen is mightier than the sword', I'd like to examine the eight most counterproductive words as applied to persuasion. And this goes for any persuasion, especially when dealing with the affluent because you need the most consistency and confidence in your language to influence this elite group of individuals. There are always exceptions to the rule, and these eight dangerous words to persuasoin are no different. There are times when you'll want to use them. See if you can discover these exceptions and use them to your benefit. Be very, very cautious, especially if you're a beginner with these skills. In general, you should ignore these words, stay away from them, don't use them at all. They will absolutely backfire. When we first begin to understand the importance of rapport, it can be a tricky thing to keep hold of. The goal of rapport is to become a magnetic force with your affluent clients and prospects. You draw them to you and have them thinking, 'This person is like me. I want to work with him.' These words that you're going to learn right now snap the thread of rapport, they break it, and they cast doubt where none need exist. And for that reason I call them DANGEROUS words. BUT Whatever you say before the word 'but' is automatically canceled out. "I wanted to buy you a present, but. . ." Yeah. I'm not getting a present, am I? "Your product seems to fit my needs, but. . ." I'm not going to buy it. After 'but' rears its head, everything said prior, is extinguished. TRY. Trying always presupposes failing. Either you're going to do it, or you're not going to do it. There is no such thing as 'try'. Try is an excellent word to use on an advanced level, and until you're there, don't use it. IF. 'If' weakens what you're saying. In that way, it's a lot like 'try' in presupposing that you 'might not' do as you say. "If you like what I'm telling you about today, maybe you'd like to see about possibly, you know, signing up." Is that confidence? Is that reassuring to hear? Nope. 'If' isn't supportive. It is weak and lacks intention. It gives people a way out. 'If' gives you a way out. MIGHT. 'Might' also reeks of weakness. It's wishy-washy. "You know, I might be able to do it." Well, can you or can't you? Might takes away your personal power. If you speak authoritatively, you will be respected by the affluent and rewarded with their business.
Article Source: http://www.articlegush.com
Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies.
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