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People think that anyone can find a discount when they shop. Most people will laugh at that statement. But break it down into the parts, and you realize that there are skills involved here. The reality is that certain people have a great skill here that others dont have. I think this is often overlooked by people who do not study consumer behavior very closely. There are entire branches of study devoted to how people shop that the marketers use to design their campaigns. So what is the profile of the discount shopper? There are several factors that people who are good shoppers will exhibit. A big one is patience. Bad shoppers are impatient. There is certainly timing involved in finding a good bargain at a store. Because there are not sales all the time, you need to be at the store when a sale is actually happening. It takes some homework ahead of time to know where the best deals will be. The dedicated discount shopper is good at doing this work ahead of time. In addition to doing the homework ahead of time, the best shoppers know where to look. While similar, this is a different capability. So you can say that the second trait of a high quality shopper is being a bit of a detective. So they essentially have the detective skills and the discipline to follow through and go to the sale. As you can see, discount shoppers are focused people who dont just save money by change. If you feel you are not saving enough money when you shop, perhaps you need to examine both your ability to find the sources where deals are published as well as you discipline to only buy when sales are running. If you can do these two things Im sure you will save a bunch of money while shopping.
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