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Recently I heard a pretty funny joke: 'I have the idea that one person's dream is another person's nightmare. For example, it's my dream to sleep with Cindy Crawford. I'll bet you anything that would be her nightmare.' Some of us like to take tests. Some of us like maps. Some of us actually enjoy cleaning. Our differences are what make us unique. And our differences are what can make persuasion unbelievably powerful. When we figure out the key to unlocking our prospects particulars, we can decipher their messages and understand how uniquely we're all configured. This is a strategy that will make it easier for you to grasp persuasion continuums and how you can take advantage of them in your life. A persuasion continuum is an interesting phenomenon. If you were to draw a straight line on a piece of paper and if you were to put one of the directions of the continuum on the right side and the opposite on the left side, then you'll know what I'm talking about when I say 'continuum'. These are patterns that exist in the minds of people and they exist in particular contexts. As the context changes, so too can a continuum. They won't always hold the same across all contexts. I will explore different types of continuums in future articles such as 'towards/away', 'sameness/difference', 'internal/external' and 'options/procedures'. These are all different orientations which our affluent prospects and clients are to one degree or another depending on the context. Many of these are intricately intertwined and dependent upon their criteria or your understanding of their criteria. We define criteria as that which points our prospects and clients to what is relevant for them. You've heard of WIIFM. What's in it for me? Well, that, in essence, is the concept of criteria and values. Is there something here for me or is this not for me? That's the big question everybody has when they come to talk to you. Continuums are content free strategies, meaning they're not dependent on what you're going to be saying, it depends upon the context that you're talking about. If you are a financial adviser then you talk to people about their finances. That is the context with which contiuums hold. They will remain a constant within that particular context. What we're doing here is increasing rapport dramatically and forward our persuasion skills immeasurably. These continuums which I've mentioned are ones we can spot and find within each and every person. Some are more significant in some people than others. And in some future articles I'll be focusing on these four. Phew! This is some deep, powerful persuasion and if you're feeling a little overwhelmed, it's perfectly natural. I'll explore more deeply in these upcoming articles each of the continuums I mentioned above, so stay tuned for deeper persuasion understanding.
Article Source: http://www.articlegush.com
Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.
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