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Christopher Carter's Articles

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  • Tips and Tricks for Online Holiday Shopping
    Online shopping may be bigger this season due to the instability of the economy compounded with the easy accessibility of online shopping. Millions of products and gifts are literally at your finger tips. Tired of fighting off fellow shoppers at the mall and Wall-Mart? You don’t want to end up getting trampled trying to get into the store. Too cold to go outside but still need to get more than half of the items on your holiday shopping list? Get with the times! Put on your favorite comfy winter pants, make something nice to drink, and take a seat at your computer. You can knock out your entire holiday shopping list in just a few hours with the right strategies and methods to online shopping. Here are my Dos and Don’ts of this season’s online shopping
  • Users Are the Only Real Metrics That Matter
    The most important metrics involve what users do once they land on your site. From a web development perspective, that is the key to making sales.
  • Marketing in a Social World
    Everything is social nowadays and users are as aware as ever. It’s as social as it has ever been online with social media, social bookmarking, and social networking. The main objective is to attract users, generate traffic, to keep them there for increased page views and average time on site to sell Ad Space.
  • How to Measure Your SEO Campaign Success?
    It’s no secret. The main objective of all SEO Campaigns is high organic search rankings. The higher you rise on those top 3 pages, the more successful you become. Most SEO Professionals measure success with rankings. We follow a bit of a different route here at Optimum7.
  • You Need Control of Your Leads
    Having a website that converts traffic into leads should be the #1 goal of lead generating websites. Getting the site focused and fine-tuned to maximize conversions is half the battle. The other half is turning the leads into sales, generating profits if your costs are in line.
  • Plastic Or Silicone
    Imagine the qualities and benefits of a new electronic device that was manufactured using semiconductors made out of plastic instead of silicone. The ability of this device to store and display hundreds of pages of newspapers, books, and documents makes this electronic reader a very useful tool and a great innovation.
  • Where Does the Real Innovation Come from?
    I found myself wondering why some major brands fail once they have reached their “target audience”. From my perception, they spread themselves too thin.
  • Your Website is Already International
    The primary business language of the world is English … 50% of the websites in the world are English. The potential of reaching the biggest audience at minimum cost is already in all web site owners’ hands, they just need to utilize it. Here are some pointers when focusing on a more international campaign:
  • How to Deal With Online PR Nightmare
    Controlling your business brand’s image online is essential. Bad PR can kill a brand easily and quickly online. The online world is like a time warp, what could take days or weeks to snowball offline to create a PR nightmare, can literally happen within hours online.
  • I am not a PC
    Unlike a few hundred people in the new Microsoft commercials, fortunately for me, I am not a PC. Even though Microsoft is used on about 90% of the computers in the world, I feel fine being different. New light has dawned upon me about Microsoft within the past few months. It really started when I bought my first Mac. I was always reluctant and resistant to the concept of Macs, but I was in finishing up college, my Dell died on me and I had the opportunity to get a MacBook Pro at a reasonably good price.
  • Internet Marketing Services - 6-Point Checklist
    Whether you are looking for Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search Management (Pay per Click or PPC), you need to make certain that the Internet Marketing Company you are interviewing includes or excludes the following:
  • Advice for President-Elect Obama
    Dear President Elect Obama,

    I know you are busy selecting members of your team but ultimately the country and the world will look to you for policy. I thought I’d share with you my thoughts and hopefully actually hear back from you. I will limit this to Elections and the Economy and write you again on other key areas.
  • Marketing Trends – Recognition can be More than Half the Battle
    It’s amazing how big companies ignore trends. The music industry and downloadable music, Kodak and the digital age, and Yahoo’s Search Technology of the 90s are all examples of large companies ignoring trends.
  • How To Bring More Traffic To My Website
    So, you have a website which you have spent hours building or spent thousands of dollars having some other company build it, and you have no idea what to do with it other than displaying it proudly at the bottom corner of your shiny, flashy business card in bold letters. Don’t worry, you are not the first, and you surely will not be the last.
  • Scales Monitor Vendor Managed Inventory System
    Thousands of different kinds of parts are needed to assemble finished manufactured systems. Some of them may be a variety of different hardware items, such as bolts of different threads, types and sizes, nuts, washers, rivets, and screws. There are plastic parts, panels, and attachments. Electronic items may include resistors, capacitors, transistors, inductors, integrated circuits and diodes. There may be connectors, fittings, pins, switches, plugs and sockets, and just about anything else.
  • Special Steel Transducers Improve Industrial Scales
    The most critical part of any industrial scale is the transducer which senses force as an input and provides an electrical signal as an output. These transducers are used in most standard types of digital scales. For smaller capacities, a single transducer in the middle of the scale platform is utilized for bench scales. Parts counting scales up to about 150 pound capacity use a similar device. Larger electronic scales may use four identical transducers, one in each corner of the platform. This is the case with platform scales within the range of about 1000 pound capacity. Drum scales use almost identical transducers. Large floor scales use a larger variety of this type of transducer to accept larger loads, up to 20,000 pounds, and even larger.
  • Economy and Office Furniture Industry Trends
    According to First Research Industry Profiles, the furniture manufacturing industry in the US generates about $65 billion in sales from 20,000 companies. The average company operates a single plant and produces less than $50 million in annual revenue. Some sectors, such as metal office furniture, are highly concentrated, but the industry as a whole is fragmented: the largest 50 companies hold less than 40 percent of the market. The industry is fairly labor-intensive: average annual revenue per worker is about $130,000.
  • Customer Support and Service Trends
    Using technology to reach customers is considered to be one of the most effective techniques. Exceptional customer service to consumers is one of the major characteristics that set businesses apart from their closest competitors. A consumer’s customer support and service experience sends positive messages not only to other consumers but also to retailers when making decisions on choosing manufacturer partners to do business with.
  • Internet Marketing Tools to Stay Close to Customers
    In recent writings, I have emphasized the importance of using efficient means of deploying precious marketing budget moneys during these tough economic times. Clearly, staying close to your customers, while always important, is even more so in such an environment. Internet Marketing again proves to be a valuable tool here.
  • How to Increase Conversion Rates in Google Adwords (PPC)
    Competition is fierce in Pay Per Click Advertising on both Google Adwords and Yahoo Sponsor Search, aka Overture. There’s nothing more attractive than displaying your products and services to targeted audiences who are only looking for the specific products and services that you offer.
  • Paralysis by Over Analysis
    In today’s online marketplace, there are many people trying to “compete on analytics” to boost sales, drive online traffic, and increase brand loyalty. There are many books, videos and classes that offer extensive information. There is even a Dummies guide to analytics. Business Intelligence is the practical use for analytics.
  • Washington: Anyone Home?
    Dear Members of Congress, the Bush Administration and President-Elect Obama,

    Help!!!

    We, as a people, witnessed another circus this week in Washington as the 3 heads of the Auto Industry and the head of the UAW testified and answered questions before respective committees in the House and Senate.
  • The Swamp Whisperer
    Ranger Rich finds small pleasures in the Great Swamp, like helping children overcome their fear of nature.

    Ranger Rich Sofie is one of those rare guys who likes mosquitoes. And that is a good thing, since for the last fifteen years, the 60-year-old retired postal clerk has taken thousands of kids on hikes through the backwoods of the Great Swamp in Chatham.
  • IPhone vs. Blackberry: Business or Fun
    Research in Motion (RIMM) is stepping up in order to expand their market share while competing with their rival, iPhone from Apple, to maintain its preference among high-end users.
  • Systems Furniture and the Carbon Footprint
    Responsible organizations of every type are proactively taking steps to reduce CO2 emissions that can be traced to their operations, says Mark Bassil, vice president of modular office furniture systems manufacturer MAiSPACE, based in Mt. Olive NJ. "One of the more lasting actions that an organization can take is selecting workplace furniture systems suppliers that employ green manufacturing." He notes that the term manufacturing in this case is all encompassing and is not confined to building systems furniture components.
  • Internet Marketing – It’s About Accountability!
    We are being reminded multiple times a day of how tough times are and how much tougher they will get. Unemployment is expected to rise even into the double digits during 2009. The Auto Industry is in an unimaginable mess. Our banking and financial systems are dysfunctional, not even trusting each other to lend between themselves. The federal government seems to lack planning, direction or even the understanding of how to deal with and address these issues effectively.
  • Making Tracks in South Jersey
    Millville`s new Motorsports Park offers a club atmosphere for the speed set.

    Rose DelMonico keeps a close eye on her 66-year-old husband’s driving. In fact, she times Ed DelMonico’s every move.

    Ed likes to drive fast. Rose keeps pushing him to go faster.
  • Thunder Roads
    New Jersey`s rural byways beckon motorcyclists - and the rest of us - with stunning views, historic sites, and friendly places to hoist a pint.

    In a lifetime of riding motorcycles in places as far-flung as Northern Ireland, Bosnia, Egypt, and Russia, I’ve discovered that my home state offers more variety than many an exotic locale. In a leisurely day’s ride one can experience urban intensity (Jersey City, Camden), cliffside majesty (the Palisades, western Warren County), verdant farmland (virtually any western county), and barrier island beauty (Ocean, Atlantic, and Cape May counties). Here, torn from a diary of many enjoyable Jersey rides I’ve taken in recent years, are three that stand out—however many wheels carry you along.
  • Maximizing the Value of Systems Furniture
    Today`s challenging economic times provide an incentive for business owners to reflect on how they might revamp their organizations to provide increased flexibility in responding to swings in the business cycle.

    "Space utilization, more specifically how companies furnish their workplaces, can have a major impact on weathering business cycles," says Mark Bassil, vice president of systems furniture manufacturer MAiSPACE, based in Mt. Olive, NJ. "Modern, rugged, attractive systems furniture is an excellent way to enhance a company`s workplace flexibility and long-term sustainability as a business concern."
  • FCC Gives Thumbs Up to White Space for Internet Usage
    On November 4th, we elected a new president which is met with much hope and anticipation. However, much less noted, partially due to the momentous political event of the day was another decision of great import.
  • How Systems Furniture Smoothes and Speeds Workplace Upgrades
    People responsible for planning and managing a workplace upgrade undoubtedly experience some angst as they ponder the many activities that must be coordinated to insure the project runs smoothly, comes in on budget and on schedule. Not the least of concerns is assuring management that the upgrade will be achieved with minimal or no disruption to the ongoing functioning of the business through temporarily displacing company personnel.
  • Stage Right
    One month before its scheduled Oct. 27 opening, the Wellmont Theatre in Montclair was a hive of activity, with workers on scaffolding performing an elaborate ceiling restoration, while others manned power saws and paintbrushes.
  • Cost Containment in a Global Market: The Upside to Outsourcing
    Offshore manufacturing, when done properly, benefits everyone.

    Here`s how systems furniture manufacturer MAiSPACE makes it work.

    Mt. Olive NJ, December 2, 2008 -Acknowledging that feelings run high on both sides of the issue, offshore manufacturing nonetheless delivers more benefits than downsides if properly applied says Mark Bassil, vice president of systems furniture manufacturer MAiSPACE, based here.
  • Doing LA on a Dime
    Every year I take the family to Los Angeles for the Holidays to get away for a couple of weeks and relax next to the Ocean. Leaving NYC to head back West for a while allows the family to unwind, stretch our legs and spend time in one of the best places in the Country. Contrary to most East Coasters, I enjoy being in the City of Angels for a time each year. Like New York, there is plenty to do and see, great food and a laid back vibe that makes it all worth while and eventually makes me long to head back home.
  • Holiday Entertainment in Houston
    As the Holidays approach and families focus on getting together to spend quality time there are many things to do out side of the house as well that can provide lots of fun for everyone. Houston has a great entertainment scene with lots to do. There is plenty of live theatre, comedy clubs, dance shows and entertainment that are great for the entire family. Its up to you to find something enjoyable for everyone. Here is a short list of great events taking place in Houston over the Holidays.
  • Workplace Furnishings and Company Performance
    The workplace environment is increasingly being recognized as having an important bearing on how companies perform. "The care or lack of care taken in designing and furnishing workplaces most definitely affects the attitudes and productivity of a company`s employees," says Mark Bassil, vice president and co-founder of MAiSPACE, a modular office furniture manufacturer based in Mt. Olive, NJ.
  • Prepare Workspaces Now for the Economic Recovery
    Just as many industries use down time or off seasons to retool and regroup, so businesses should think about and prepare for a future where again they will be seeking skilled personnel in order to attain and maintain a competitive edge.
  • South Florida Weather Plays Host to Underwear Shows
    When the Fall mercury is in the 70`s and 80`s in Miami and the 40`s and 50`s in northern cities, it is not surprising that underwear fashion shows are geared to those southern Fahrenheit numbers. The northern November numbers are just not conducive to appreciating underwear unless it is the woolen neck to knee variety. This month has seen South Florida hosting four shows that have taken advantage of the locale and promoted their underwear collections and events to appreciative audiences.
  • High Precision Scales used for Aggregate Testing
    A number of related fields require understanding the particle composition of aggregate materials. These include asphalt production, the manufacturing of concrete, cement and cement products, soil testing, construction testing and particle sizing, among others.
  • USB Flash Drive Stores Industrial Scale Data
    The need to know weight information is pervasive throughout virtually every industrial application. Every company has items they need to ship. They may employ a simple bench scale to determine the weight of packages that are being sent by mail, or by some other parcel service. For heavier items, platform scales are used to weigh boxes, bags and other packages up to about 1000 lb. These may be shipped by parcel services or by truck. Pallets or totes of materials are weighed on large floor scales, and are usually shipped by common carrier.
  • Are You Committing Website Design Overkill?
    The most important aspect of a website is to deliver a message to visitors and get then to fill out a form, buy a product, service, or make a phone call.

    The 2nd most important aspect is to keep your visitors coming back for informative articles, images, videos, and news - otherwise known as content.
  • Fundamentals of Search Engine Marketing (SEM)
    SEM is no easy task. It requires a thoroughly planned execution strategy and a flawless process to be successful. Depending on the competitiveness of the industry, it might take 6 months to years to achieve substantial results. There are no tricks or magic involved here, just hard work and dedication. There are a lot of roads to take and strategies to implement. However, marketers should not forget the fundamentals of SEM.
  • Rolling the Dining Dice: Three New Restaurants Hit AC
    Three cool new restaurants take a chance on Atlantic City.
  • Manufacturing and the Office Furniture Industry
    Economic activity in the manufacturing sector failed to grow in October for the third consecutive month. The overall economy concluded 83 consecutive months of growth reports the nation`s supply executives in the latest Manufacturing ISM Report On Business®. The Institute for Supply Management (ISM) is a not-for-profit association, the largest supply management association in the world. ISM`s mission is to lead the supply management profession through its standards of excellence, research, promotional activities, and education.
  • Polyphonic Tetris
    When: Dec 27.
  • When It Is Time For A Website Redesign
    Recently I wrote an article about how the next president of the United States Barack Obama was about to determine whether his website needs a redesign. In my opinion his website put him over the top.
  • Hazardous Waste Monitored With Electronic Scales
    Due to the hazardous nature of medical wastes, it is necessary for them to be handled in ways that are safe. Many different collection devices are available to receive hypodermic needles. Secure waste receptacles can accept bandage materials, surgery accessories, gloves, tubing and other similar types of items. There are also specialty containers for tissue and fluids that must be disposed of. There is widespread use of these waste containers throughout the medical field, including doctors’ offices, health care facilities and hospitals.
  • Day Trip: Wyckoff New Jersey
    "The Community where you know your neighbor" in northwest Bergen County has plenty to offer outsiders looking for a nice weekend adventure.

    “What, were you born in a barn?”: For homemade donuts infused with cinnamon and a sip of freshly pressed, warm apple cider, head to Abma’s Farm (700 Lawlins Rd., 201-891-0278). Children can come and feed alfalfa to the bunnies, bounce along on a hayride, or peep into the incubation house and catch a glimpse of the newly hatched chicks.
  • When the Cheering Stops
    Judith Bokman founded the Standardbred Retirement Foundation to save retired harness racing horses from the slaughterhouse.

    After years in harness racing, Judith Bokman could no longer ignore the cruel fate that awaited many horses when they could no longer compete. Although some went on to new careers as recreational or work horses, many healthy animals were doomed to the slaughterhouse.
  • Our Story
    Inside every story, there is a wonderful journey. And as the saying goes, it`s not about the destination, it`s about the journey. Our journey began in 1993 in Mount Olive, NJ. MAiSPACE entered the niche market for systems furniture and has quickly become the leader in this industry in less than five years. Today, the company`s revolutionary modular office cubicles hold a "Best of NeoCon" award, one of the most prestigious in the contract furniture industry.
  • Kobe Bryant, Nike, and Obama Bring Change to Internet Marketing
    There has been a trend for the past several years where online videos have become the most favorite media for publicity about one’s products, services, and / or talent. This trend has piggybacked the popularity of YouTube and has taken off on a genre all its own. Now, more than ever, we are able to launch viral marketing campaigns using online videos to reach the masses. Millions of people go onto YouTube every day to get their fix of a few minutes of entertainment. With the right keywords tagged on your videos you can drive a great amount of traffic to your online video.
  • Backlinks - Not Created Equal
    I have been seeing a rise in the amount of content written by online publications that are “waking up” to the notion that BackLinks are the real difference maker when it comes to achieving sustainable high search engine rankings. We have written quite a bit on the subject for over a year now.
  • Customer Service, Support and Consumer Protection
    When we make purchases on goods or services, they are often covered by a "guarantee" or "warranty". Often, consumers are startled and puzzled by these statements. What is a guarantee? What is a warranty? What is the difference between these two? And what are our rights as consumers?
  • A Small Business` Success
    It`s a rough environment for businesses and customers alike. Around the nation, home foreclosures are commonplace, trust funds are in serious debt, layoffs have reached record highs, and about twenty percent of the population is now on some form of public assistance. And moreover, we`re in the middle of the worst stock market crash since the Great Depression.
  • Scales Sort Animals for Optimal Weight Gain
    Animals that are raised for their meat are bred to be efficient in the conversion of feed into meat. Especially with the increased costs of corn and grains, it is important to carefully monitor the weight gain of the animal. Furthermore, for certain farm animals, such as pigs, it is desirable for all of the animals that are being raised in a batch to reach their targeted final weights at the same time.
  • Top Advanced Internet Marketing Tutorials, Tips, Tricks, and Hacks Websites
    I can’t seem to find good content or tutorials on advanced internet marketing techniques, so what I want to do today is list some great places to find advanced internet marketing tutorials, tips, tricks, hacks, programming scripts, and more.
  • Top Advanced Internet Marketing Tutorials, Tips, Tricks, and Hacks Websites
    I can’t seem to find good content or tutorials on advanced internet marketing techniques, so what I want to do today is list some great places to find advanced internet marketing tutorials, tips, tricks, hacks, programming scripts, and more.
  • Marketing to the Younger Generation
    Nike launched a new ad campaign in September in Europe “Here I am” to replace the 1988 slogan “Just do it”. This new campaign features the life stories of five top European female athletes. Nike’s new campaign is an example of both segmentation and target marketing. Nike’s aim of promoting to younger women is facilitated by breaking the sportswear market into segments and concentrating on collegiate women. The company used both geographic and demographic segmentation to identify their target market. The inspiration for the ads and slogans developed out of research commissioned by Nike.
  • When It Is Time For A Website Redesign
    Recently I wrote an article about how the next president of the United States Barack Obama was about to determine whether his website needs a redesign. In my opinion his website put him over the top.
  • How to Attract More Views on YouTube
    What do Dale Bozzoi and Barack Obama’s grandmother have in common? They are both #1 search rankings on Google.

    How did I come across this information? Not through advanced analytics. It is not the fact that I am a search engine specialist and work for an internet marketing firm. This information came to me from the person I would least expect technological and internet based information to come from.
  • Combating ADD – The Online Community’s Public Enemy Number 1
    Let’s face it, we all have A.D.D. Whether it’s quickly flipping through channels on television, flipping through magazines at your local grocery store, or surfing online, our attention spans have shrank to that of a goldfish. With all of the new media and marketing out there these days, we are being conditioned to only process thoughts and images for a small portion of time. Think about it, how many texts do you receive a day, instant messages, pop-ups, emails, commercials, flyers and the list goes on.
  • Backlinks - Not Created Equal
    I have been seeing a rise in the amount of content written by online publications that are “waking up” to the notion that BackLinks are the real difference maker when it comes to achieving sustainable high search engine rankings. We have written quite a bit on the subject for over a year now.
  • Obama - You are my President, I am with you
    I am a middle aged small business owner of two companies, one in telecommunications and one in internet marketing. I did not vote for you because I disagreed with much of what you espoused during the campaign.
  • How to Attract More Local Customers Online
    There are many small businesses that have difficulties in marketing, specifically attracting local customers. There are many market challenges for small business. Many mom and pop shops don’t have large enough budgets for marketing. For most small businesses, print advertising becomes their medium of choice whether they post an ad in local Newspaper or pass out flyers made on a home PC. TV advertising isn’t even an option for small businesses. Another challenge is that many small business owners do not have the experience in advertising. Very few small businesses are going to know how to calculate brand equity, opportunities-to-see, and day-parting.
  • Online Marketing And Innovation - Guide to Marketers
    How can we differentiate ourselves from the competition? So many companies are using the same methods and following the same procedures to create results for their clients. I have been hearing that a lot recently at events and conferences. It seems to be a huge concern for companies who feel they cannot grow anymore or who feel they have hit a ceiling in their markets.
  • SEO – A milestone … Not the Goal Line
    SEO (Search Engine Optimization), professionally executed, accomplishes an important piece of a very valuable puzzle towards a truly successful and profitable website marketing strategy. Using strong research for the best keywords, insightful competitive research, onsite and offsite optimization using great content and careful management using sophisticated website statistics are key elements towards high organic rankings for targeted keywords relevant to your business. Being easily found for these highly popular and competitive keywords generates huge amounts of traffic to the website. Although all of this is a great accomplishment, page 1 Google rankings by itself doesn’t put a thin dime into your bank account. So we have reached an important milestone; but now what? How do we generate business from all of this traffic?
  • When You Have to Fire an SEO Client
    If you are in business and providing services, you have problem clients for one reason or another. SEM Companies who are serious about what they do and what they need from their clients are no exception.

    This is not about a slow payer, non-payer or delinquent accounts receivable. It is not about someone who is nasty or abusive.
  • Catching Contemporary Dance Events...
    For live entertainment, some might say nothing is more exhilarting and visually pleasing than modern, contempoarary dance. Considering it was only developed in the 20th century primarily in the United States and Germany, this art form is relatively new in comparison to the rest of the arts. However, it has made gigantic strides in such a short period of time.
  • Bamboo
    Bamboo’s inventive pan-Asian menu roams far beyond sushi, shumai dumplings, and satay skewers. And its knockout modern space makes diners forget they are eating in a mall anchored by a CVS and an Applebee’s.

    Owner Daniel Chong is equally adept at cuisine and ambience. He’s the guy dressed like Che Guevara—with a cotton beret and cargo pants— lounging around the front sushi bar every night. By day Chong runs his own construction company. He envisioned Bamboo’s unlikely but harmonious aesthetic: a high ceiling crisscrossed by silvery ventilation ducts, walls inset with bamboo stalks, and a slate floor with a walking path paved with sole-tickling round river stones.
  • Marketing and Apple: Are they boring?
    Marketing is tricky, especially when there’s much anticipation and different distribution channels. This was exactly the case when the specifics of the iPod were leaked before the actual unveiling, making the information at the event predictable and disappointing. However, this does not seem to make anybody talk less about Apple. They’re everywhere online; blogs, forums, articles, news and media. Apple has created a buzz and it works to their advantage. But, how are they able to keep doing this?
  • Business Owners: Keep Your Eyes on the Ball!
    Well, its been quite a week. Including the effects of inflation, the Dow Jones Industrial Average is at least 20% below where it was 10 years ago! We will see layoffs in the 6 figures for many months now and we’ll probably see unemployment rates north of 7%.
  • Bulk Mailing requires Precision Weighing
    Email has become a popular method of communication. It is used in both the private and business worlds to quickly share ideas and information. It is an excellent method of requesting details on products and services. Messages may be sent over great distances quickly, easily and cheaply. Email is also used for advertising purposes. In fact, massive and unwanted email advertising has even earned its own special label of spam.
  • High Search Engine Rankings - You have to EARN them!
    The ongoing financial panic and crisis continues to concern and frighten people from all walks of life. There will be a bail out, in all likelihood, to stave off economic catastrophe … at least for awhile. So, what does this have to do with High Search Engine Rankings and Internet Marketing?
  • Still Truckin'
    These simple words symbolize how the Cory family business has remained true to its humble beginnings—although its current fleet of more than 500 trucks makes Cory Home Delivery Service one of the largest specialized home-delivery carriers in America.

    It all started in Brooklyn in 1934. Family patriarch Joseph Corigliano, a first-generation Italian-American, was working as a longshoreman and seeking an opportunity to fulfill his American dream.
  • Three Steps to an Eco-Friendly Workplace
    According to timeforchange.org, a carbon footprint is the total amount of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tons of carbon dioxide (CO2). Carbon dioxide is a so called greenhouse gas causing global warming, reports this Swiss-based organization.
  • Stamna
    A small, framed, black-and-white photo hangs in the vestibule of Stamna, the fine nine-month-old Greek taverna a few doors south of Holsten’s ice cream parlor. The picture shows six identically dressed boys (white shoes and socks, short pants, knit shirts) standing in tight formation with their parents. The burly papa wears a suit and tie. To his right, his wife holds up to the camera their baby daughter, in a frilly white cap and dress.
  • Online Marketing And Innovation – Guide To Marketers
    How can we differentiate ourselves from the competition? So many companies are using the same methods and following the same procedures to create results for their clients. I have been hearing that a lot recently at events and conferences. It seems to be a huge concern for companies who feel they cannot grow anymore or who feel they have hit a ceiling in their markets.
  • Systems Furniture Solutions for Virtual Offices
    Virtual offices, also called shared office space, and executive suites or serviced offices, provide temporary facilities for organizations setting up operations in a new location or space for additional personnel.
  • Top 10 Funniest Comedy Events in Houston
    There is an old saying, “Dying is easy, Comedy is hard…” But if you are in Houston you should check out the following companies and get your laugh on. From Stand – Up to improv, Houston has a lot to offer. We looked high and low and came up with some great ideas when making plans in Houston.
  • A Rising Food Network Star
    Aaron McCargo Jr. was four years old when the lightbulb first went on, introducing him to the world of cooking.
    That was the 100-watt lightbulb inside his sister’s Easy-Bake Oven. “That’s when I started baking cakes,” he says.

    Fast forward to July of this year. McCargo, a 37-year-old father of three who grew up and still lives in Camden, conquered his nerves, regained his natural ebullience, and emerged victorious from the nine-week gauntlet of cooking challenges and weekly eliminations known as The Next Food Network Star.
  • The 2008 25 Best Restaurants
    AVENUE (Long Branch) Chef Antonio Mora’s lively food (like his lobster tartine, a BLT on brioche with crisp pancetta and tomatoes) provides cover when your jaw drops at the seaside view. 23 Ocean Ave, 732-759-2900, http://leclubavenue.com.
  • Conversion … When Great Web Design, Great SEO and PPC Aren’t Enough
    You have invested a good deal of money, time and effort. You have created a great website with all of the proper elements. Your keywords are ranking well and you are getting excellent click-through- rates and conversions in the form of leads filled out through a well thought out conversion process.
  • Digital Transmission of Data in Industrial Scales and Computer Systems
    Information is probably the most important industrial asset. Of course, there are many different kinds of information. Marketing information helps companies determine what kinds of products they should design, where they should be sold and to what types of organizations or people. Technical information is necessary for being able to design the desired products, for knowing how to manufacture them, and for making them rugged and reliable. Financial information is required to understand if a product can be manufactured in a profitable manner, if it can compete in the market, and if it meets the cost expectations of the customer.
  • Alenver – a New Sensation in the Music World
    A short look through any popular fashion or glamour magazine shows a recurring theme – popular musicians featured in images showing their styles and trends. Their secondary role to musician appears to be fashion icon. With this knowledge, in a unique turn, the Alenver underwear collection has expanded its general product line to tailor some lines for specific musicians. Recent contracts with rising hip-hop musician Ballgreezy, has placed Alenver in a position to help promote the music of this performer.
  • Halloween : A Time for Great Goulish Events
    Halloween conjures up fantastic memories. A time of year where goulish tricks and delicious treats are acceptable. As a child, convincing mother to give me candy coated chocolates, lollipops, gummies and other nutritional items was always a struggle most of the time, however, when Halloween rolled around, the game had completely changed. It was a ripe opportunity to stockpile as many treats as humanly possible and without having to share. And all one had to do was dress up in some outrageous outfit and utter 3 words. Trick or Treat. And yahtzee, the loot was yours! It was sheer magic and a racket that was just too good to pass up. And your success was dependent on your customer and the planning that went into it. Wrapping your body in a sheet with two holes cut out for eyes would not ensure a massive stockpile of candy. However, a well thought out and designed Superman custome could surely save the day.
  • A Conversation with Gary Vaynerchuk
    Gary Vaynerchuk has become an Internet celebrity with Wine Library TV, his popular daily wine blog. The director of operations at the Wine Library in Springfield, Vaynerchuk is known for his bold, irreverent comments about wine.
  • International SEO and the Emerging Markets
    Internet is a global portal. Access is no problem and one does not need a passport. Therefore, anybody can conduct business or market their products / services online. After the initial phase of Internet until the beginning of this century, Google re-arranged the focus by introducing advanced search. Imagine a TV channel or radio station or even a magazine where all marketing is targeted. Suddenly questions like the number or the percentage of a target audience would not require advanced research anymore. It definitely would be a blessing. With Google and the other major search engines, we have just that … a blessing.
  • 3 Problems with Solutions to Increasing Leads from Your Website
    Most of my new clients come to me with usually the same problems; their websites don’t generate them enough leads or sales. There are several factors that contribute to this, but usually all fall under a combination of 3 problems. They are either not getting enough traffic, they are getting poor traffic or the website is not converting the traffic into leads. These are usually the biggest problems that most website owners face and today I will attempt to provide a solution for these issues.
  • Dry Eyes; Symptoms, Causes and Treatment
    There are two kinds of tears; those that lubricate the eye and those that are caused by an irritation or emotion. When lubricating, healthy eyes are constantly covered by fluid - a tear film designed to remain stable between blinks. This film prevents dry eyes and allows your eyes to maintain a clear and comfortable vision.
  • Maispace Choosing The Right Team for Office Furniture
    Interior design is everything in the corporate world. The furniture, décor, and even the setup of your space all matter in today’s dynamic business environment. The message that you want to convey to your clients can easily be delivered by the way your workplace is organized. The key to success is therefore to design your office according to your clientele, and choose the right furniture for your specific needs and goals. And the most important of all is to find the right team to create a successful working environment for you.
  • Maximizing Your Business's Office Space
    Space is an issue for any business. No matter what products or services you sell, you are always in danger of running out of room in your office. Whether it is due to planning your layout poorly, a boom that has required you to enlarge your workforce, or a filing system that is about to explode, there are ways to squeeze more out of the space you have.
  • Internet Marketing – Taking Care of Clients
    Theoretically, anybody could start an Internet Marketing / Consultation Company. All it takes is an office, few employees, few computers and a website. However, not all these companies can be successful. Only those firms with a solid execution process that is client and ROI-focused will ultimately be successful. It comes down to “Taking Care of our Clients.”
  • Day Trip: Hoboken
    Hoboken is one of New Jersey's hot spots for singles and offers an array of bars and five-star dining.

    Spice it Up: Travel downtown for a taste of Cuba at Hoboken's own Little Havana (La Isla, 104 Washington St., 201-659-8197). At Avenue Bistro Bar (411 Washington St., 201-659-1990) you can order a 4-star martini and head to the upstairs lounge, where a DJ brings the dance crowd on Friday and Saturday nights. Teak on the Hudson (16-18 Hudson Place, 201-653-6888) serves exotic sushi rolls with breathtaking views of Manhattan. Or you can grab a quick slice at 7th Star Pizza (342 Garden St., 201-653-7204).
  • International SEO and Internet Marketing; Europe & Asia
    Many US Companies including our clients feel like they have hit a market ceiling in terms of business opportunities. We have been asked this question many times … “Does worldwide online marketing and multilingual websites work?” Well, our answer is almost always the same: it depends… If you are looking for added business and leads from overseas, you should definitely read on.
  • How To Make Employees Feel More Comfortable In Their Office Workspace
    “Employers don’t have a clue about how employees feel.” This is one of the most interesting findings of the Randstad 2008 World of Work survey of nearly 3,500 employees in the United States. Randstad USA, headquartered in Atlanta, Georgia, a leading employment services provider, conducts regular research to offer employers insights about workplace issues and trends that will help them define, plan and develop strategies to manage and enhance the productive relationships between employers and employees.
  • Create Custom Conference Rooms with Systems Furniture
    Organizations frequently hosting client or association conferences need dedicated not ad hoc meeting space. The design and amenities of conference rooms make a lasting impression on visitors and when properly executed provide an ambiance of comfort to foster cooperative discussion.

    “Colors, textures, lighting, conference seating and tables, accent furnishings and access to data ports are among the elements of good conference room design,” says Mark Bassil, co-founder and vice president of MAiSPACE, a Mt. Olive, NJ, based manufacturer of modular office furniture systems. “Privacy from activity going on outside the conference room is another desirable feature. MAiSPACE systems furniture solutions meet these and other criteria at surprisingly affordable prices.”
  • Why Optimum7 Actually Rejects Potential SEO Clients
    SEO or Search Engine Optimization is an intensive, interactive process that requires a strongly committed SEO Company. The commitment must be based on results … high search engine rankings, high conversion rates and a measurable ROI. There are certain inescapable truths about Search Engine Marketing:
  • Internet Business and the Crazy Financial Markets
    During these crazy times, it is clearer than ever that those owning and operating businesses of all kinds and sizes must maintain their focus on their business. While grossly under-reported, business loans are still very obtainable as long as you have the same things you have always had to have to obtain a business loan from your community or area bank i.e. solid business plan, collateral, etc. In other words, capital is still available to entrepreneurs as long as you aren’t relying on smoke and mirrors.
  • Systems Furniture: a Study in Design Evolution
    As the “father of the cubicle,” designer Robert Propst in 1968 was on to a good idea when he created what was called at the time the Action Office system for Herman Miller. It was the world's first open-plan office system of reconfigurable components. It was a major break from what he termed conventional office layouts that sapped vitality, blocked talent, and frustrated accomplishment.
  • Learn About Commodity Trading
    Have you ever heard investors mention speculating in futures of the commodity market and wondered what it they are talking about? While most of us are familiar with investing in stocks, commodities can be an interesting way to have your money make money for you.

    But first, you might ask what is a commodity? commodities are goods we are each one portion is the same as the other. For examplee, oil is a commodity because one barrel of oil is the same as the next. Wheat is also a commodity each bushel of wheat is identical to every other bushel of wheat and anyone purchasing them could care less whether they get bushel number one or bushel number two. Gold is another example of a commodity. 1 ounce of gold is the same as the next.

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