Colleen Davis's Articles in Advertising

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How Catalogs Can Turn Your Business Into Enterprise A catalog consists of a collection of products that can be grouped into categories by your company. It is often said in the business world that catalogs are the best way to track your sales. Break Out of the Envelope Just the other day I received one of many advertisements in the mail. It came in a largely blank envelope, all white except for the name of the company along with a single message in the upper corner of the envelope that said something to the effect of Great Offer Inside. Is it for You: Greeting Cards Given that so many companies don’t make very good use out of greeting card printing, I have to wonder if they simply don’t know exactly how to use it. Hopefully this article will help clear up any confusion. Get Them Thinking Why do companies pay for brochure printing? They want to generate interest in their company. They want to get people thinking about what the company can do for them, and how their life could be better if they were using a particular service. Is it for You: Postcards Few companies have an unlimited marketing budget, and so they have to decide which types of advertising are best for them. I’m going to go over some of the details of postcard printing to help you decide if this is the best kind of marketing to use. Some Products Need More Attention I’ve opened up so many catalogs in my lifetime to see a gridlock of little boxes, each the exact same size, and each filled with little pictures with a bit of writing underneath them. Everything is exactly the same size, and everything is given the exact same amount of attention. Give Them Something To Remember You By Business cards serve a very specific and obvious purpose. You’re going to get business card printing so that you can give people something so that they’ll be able to contact you later on. The Many Aspects of a Brochure’s Design The longer something gets, the more room there is for ways to design it. A postcard can only be approached in so many different ways. Because of how short it is your hands are always going to be tied when it comes to getting creative with your design. Business Card Printing on a Budget Small and large businesses alike often do not have the need nor the budget for expensive business card printing projects. But business cards are an essential tool for communicating with customers. The Top 5 in Brochure Printing Brochures are one of those marketing tools that almost every business needs because of their versatility. The same brochure can be used as a visual for a sales pitch, a direct mail piece, a reply to an inquiry How Do You Get To Know Your Customers? Your customers: these are the people you’re trying to appeal to. They are the lifeblood of your business, and without them you won’t be able to survive. They are who you’re appealing to. Each time you get anything printed for marketing Don’t Try to Force Authenticity I have to wonder how many companies have hired someone to do their graphic designs for something like their business card printing, and have told the company they hired, “Make it look different but authentic at the same time.” Go Beyond The Basics If you’re going to get calendar printing done with your company, you need to do more than just hand people a calendar. The fact that this will be free doesn’t really mean that much. First, many other companies are going to be doing the same thing Don’t Limit Yourself Custom business cards have a lot of potential in them. They can be far more than the simplistic cards I often get handed. Too often a person typecasts a business card as a card with contact information and nothing else. Business Card Printing Design Tips It's no secret that you, like everybody else, make your business cards a part of nearly every type of correspondence you have with your customers. Who doesn't? It's almost a mortal sin to not have one in this period of rough and unforgivable competition. The Versatility of Brochures Advertising your company effectively requires the right kind of tools for reaching the right kind of clients. Often this entails using a variety of advertising medium, including newspaper ads, different direct mail pieces Promotional Calendar Printing: Focus on the Audience Promotional calendars are a great way to connect with your customers and market your brand. Consumers enjoy receiving free gifts from businesses, especially if they are useful. A calendar imprinted with your logo and contact information will keep your company Why You Should Market with Postcards If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto. Maximizing Potential with Two Sided Business Card Printing Everyone knows to include your contact information, your company name, and the logo on the front of a business card. You may also know that two-sided business card printing adds more real estate space for advertising your company Do’s And Don’ts Of Creating Catalogs When it comes to catalog or booklet printing, there are some guidelines you can follow to make your catalog or booklet work hard for you. It just takes a little work from you upfront to make sure your catalog will sell for you. Business Card Printing: Still An Indispensable Industry Business card printing has become an indispensable industry for businesses of all sizes. Even with modern day communication tools such as e-mail and cell phones, that business card is still an excellent way to communicate your brand and contact information to your customers. Promotional Strategies For Those Who Don’t Like Promotion Not every small business owner is a natural seller. Many business owners are introverts or don’t like to be seen as pushy and unrelenting – the typical salesperson stereotype. But there’s nothing that says typical salespeople get all the sales or are the best at promoting a business. Are Flyers For You? There comes a times to look at every form of advertising and figure out which one is going to be best for your company. I guess saying which one is a tad misleading because you’re going to be using multiple types if you really want to appeal to the largest audience possible Guerrilla Marketing Basics for the Small Business Guerrilla marketing is a concept that many small business owners can get on board with: it’s a marketing system that relies on a very low budget by using time, energy and imagination to create a successful marketing campaign. It was created by Jay Conrad Levinson Direct Mail Marketing 101 You have to communicate with your customers and prospective customers, or your business will not survive. There are many ways in which you can do this, and the number of options grows all the time. What To Look For In A Postcard Printer Direct mail postcards are one of the most inexpensive and effective ways to promote your business. Postcards cost less than $1 to print and mail, and may be even cheaper the more postcards you buy. Do You Know the Difference between a Flyer and a Brochure? Whenever I search for flyer printing tips, I’m bound to find some brochure printing tips instead. It seems that some industries think that flyers and brochures are one in the same, or at least the same design ideas apply to both. But I don’t think so. Five Things to Know to Make Great Brochures If you are designing a brochure printing project, you are embarking on what could be a very profitable step for your company. Brochures are tremendous marketing tools that can generate a great deal of revenue for your business. Keys to a Good Marketing Postcard Most businesses use a variety of marketing materials to promote their products. Brochures, business cards, and posters are some of the most common. But another advertising tool that is not quite as popular anymore is still a strong one for you to consider. How to Effectively Launch a New Product Launching a new product takes work – almost as much work as creating the product itself. But the results of a well-executed launch are worth it Poster Strategies for Success Let’s face it. Poster printing may be a great way to advertise your business and products, but it takes more thought that simply hanging a poster and hoping for the best. The Informed Buyer The more information I have the more comfortable I am about making a purchase. The bigger the purchase is the more important this becomes, too, and something all companies should keep in mind. Getting More From Your Customers In this article, we are going to discuss the third item in that list: getting your customers to buy higher value products. This technique is also known as “upselling”. Cultivating Your Business Image When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others. When Posters Can Help The trickiest and most frequent question encountered when putting together plans for poster marketing is that of timing. Posters are a great advertising tool and can be immensely effective Some Little Known Secrets to Advertising Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures Tradeshow Marketing to Everyone from Gen Y to the Boomers You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance? How to Market to Women Women and men are different creatures in many ways, and the way they each interpret marketing is very different. Do You Know the Two Types of Brochures? Brochures can serve two main functions: either to attract attention or to give details of your product or service. Deciding on what you want your brochure to function as is your first step to good brochure design. 5 Tips for Your Next Brochure Printing A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales. The Importance of Mailing Lists When it comes to marketing your business, the mailing list you use for your postcard marketing campaign and any other postcard printing or mail campaign is the most important factor. The Importance of Other People’s Business Cards Any person who invested money into business card printing is likely to always carry one of those business cards around with them. You never know when the right opportunity will come along to hand someone your card Targeting Your Market Your market position can make you or break you. A quick look at the market dynamic between the three big discount department store chains, Wal-mart, K-mart and Target will give you a compelling example Common Marketing Mistakes for Small Businesses There are some common marketing techniques that small businesses employ that do not usually benefit them. Simple Steps to Put a Spark in Your New Brand Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby. How To Create A Marketing Plan If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan. Standing Out in the Crowd I know I’m either going to show my age with what I’m about to say or, worse, brand myself as hopelessly anachronistic. Regardless, I’ve found our current business culture to be increasingly impersonal. Using Free to Your Advantage Many small businesses include "free" offers when crafting their marketing strategy. This can be effective; however there are myriad regulations which control the use of that word. What Are You Offering? Advertising is all about what you can give a person. I’m not thinking about the business when I pick up a catalog. All I’m thinking about is what can I get that I have interest in and where can I get the best deal. 7 Winning Methods to Increase Your Sales Numbers 1. Follow up. This is one of the easiest ways to ensure a sale and to sell some more. Follow up with a “thank you” email, letter or postcard and include an advertisement for your other products. 26 Tips for Creating and Distributing Your Business Card The first thing businesses do when they startup is to get business cards. It’s one of the most inexpensive and powerful, and necessary, marketing devices used. Finding That Niche Within every large market there exists many smaller markets. These subset markets are often referred to as "niche" markets. Be Clear to Be Heard Your potential customers can’t hear you. With the average person exposed to anywhere from a few hundred to a couple thousand ads a day, you need to make sure you stand out. 4 Ways To Create A Strong Logo For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. But don’t forget to think of the future. Gaining an Objective Look at Your Brand Name The closer you are to something the more likely it is you’ll have a skewed perspective of it. A lot of people don’t like to hear any criticism because to them what they’re doing is perfectly fine. What Are Your Flyers Saying? The need to design a wonderful looking flyer is obvious. When you hand someone a flyer, they have to be intrigued right from the beginning otherwise your material will be tossed straight into the trash bin. Branding – Your Business’s Personality David Ogilvy, known as the “Father of Advertising” referred to a brand as a “product’s personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself.” Effective Writing Effective writing is not always an easy thing to come by. The longer a work of writing is the better the writing needs to be to stand on its own. When writing for a flyer or poster you only have to worry about a few short sentences and nothing more. Driving Customers to Your Interactive Website Interactivity is a very important aspect of modern advertising. The ability of a consumer to feel like he is interacting – in real time or close to it – with a product or company can play a major role in getting that consumer to become a customer. How to Read Your Customer’s Mind Wouldn’t it be nice if you could read the mind of every customer who came into your place of business? If you knew what your customers were thinking, it would be simple to keep them happy, and keep them coming back, right? Letting Your Customer’s Get to Know You If I walk into a restaurant, from the moment I enter to the moment I leave I’m going to be aware of the service they’re providing. The food is going to be important, but to disregard the impact of the service would be a mistake. We All Love Getting Good Colorful Stuff in the Mail You pull a stack of letters out of the mailbox. You sort through them, one white envelope after another, over and over again. All you see are the names. One of them is for a company you’ve never heard of. The ABCs of More Effective Brochures Color brochures may be one of the most versatile items in your marketing arsenal. They are attractive, portable, and inexpensive, but perhaps their greatest advantage is that they are easily customized to take advantage of any opportunity that presents itself. What You Need To Know About Your Designers In the same way that you choose your postcard printing company, your designer selection is one of the most important tasks that you have for your marketing campaign. It is a daunting task How To Effectively Execute Your Product Line’s Debut Into The Market Getting your product to your market is perhaps one of the goals you have to accomplish as a business owner. Mind you, the path to successful marketing of your product is not without any problems and troubles. Reduce Printing Errors By Reading This Article Before you finalize your poster printing job, you might want to consider these suggestions to help you reduce errors that can be costly on your part later on: Basic Advertising Types To Consider When Starting Your Business If you need to have solid results from your marketing campaigns, print ads are still one of the most effective means to launch your business. They may be old-fashioned with the emergence of online marketing; Develop A Sense Of Urgency For Instant Sales It’s true that providing an irresistible offer in your full color flyers or postcard marketing to your clients and prospects with the objective of introducing new products or service is an effective way of getting them to try out your proposal. Mistakes To Avoid When Printing Business Cards If you don’t want to ruin the hard work you made in creating your full color business cards or the money you paid for an expensive business card printing company, be sure to avoid these mistakes that can make you fail to reach your marketing goals: How To Give Your Business The Upper Hand With Business Cards Your business cards are one of the most important marketing tools to introduce your business to your clients and prospects. Make Smart Brochures If you still have marketing brochures that don’t bring in the profits even when you think you’ve done everything in your power to come up with effective ones, then you should re-assess what you got. Big Things Come In Small Packages Your custom business cards may be small but they definitely pack a big and mighty punch when it comes to promoting your business to your target customers. Future of Small Business Marketing Nowadays, small businesses are enjoying the advantages of having a major shift in the commercial industry. When before it’s the big conglomerates who dictate the trends in the industry How To Make Newsletters Work For Your Business A marketing newsletter is an excellent investment for your business. Why? Because it’s very flexible in terms of accomplishing the goals you’ve set for your marketing campaign. Entertainment Is Advertisement If you want your advertising to be remembered, make it entertaining. Any message worth its salt when combined with entertainment usually gets the most recognized and memorized by its target audience. The Know-How’s Of Advertising When creating the appropriate marketing campaign for your business, especially when you’re looking at using print ads such as your marketing brochures Why Your Business Cards Shouldn’t Do All The Work Why do you think your full color business cards should not be doing all the work as you expect them to? Because for one thing, without your guidance and action, you will never accomplish the goals you’ve set for your business card printing pieces. Create An Ad That Sticks To The Gut Every year you spend hundreds and thousands of dollars to create ad campaigns that would appeal to your target audiences and make them remember your business. With so much of your budget dedicated to making ads that your clients and prospects would not forget, how come you’re barely reaching the goals you’ve set particularly on generating the leads for your business? Flex Your Marketing Budget If there’s one thing any business owner or marketer would want and wish for, it would be that the budget would not be limited and that the sky’s the limit when it comes to their marketing campaign. Zoom In For The Important Details Professionals and expert marketers, as well as business owners, have the uncanny ability to handle any crisis. You know why? Because they are not afraid to deal with the small stuff – the details. Do you know of anyone who’s a greenhorn that does that? How Researching Your Market Can Help Your Business It isn’t enough that you have this feeling in your gut that tells you to do certain things to help you market your business. Sure, good intuition can help you big when you’re operating your business. Hit Your Readers With Stunning Headlines Have you ever tried full color brochures or postcards to let your clients know about a new product? A new service? Freebies? Writing Irresistible Ads If you want to have irresistible ads, this is how you write them: How To Make Further Improvements To Your Brochure Brochures are definitely one of the most effective marketing tools that you can add in your arsenal. In fact, your color brochure printing not only help you to showcase all your products and services in one marketing tool Charm Them With Laughter They say that laughter is the best medicine. And I say, if you want to have better response to your marketing materials such as your full color brochures, then charm your way to your clients’ hearts with laughter. How To Conduct A Successful Presentation There are three parts of a successful presentation: the introduction, the content, and the conclusion. Steps To A Solid Corporate Identity The first thing you have to understand is that your brand creates your image and identity to your target clients. Your brand may be a name or a symbol that makes it possible for you to be different from the rest of your competition. Stun Them With Your Headlines And The Rest Is History Your headline is the very first thing that your target audience sees when they browse your postcards and business brochures. And if truth be told, your headline is actually the first phrase or sentence It’s All About Words Words can make or break you. Words can actually help your business succeed, or fail to accomplish what you have set out to do. Your words can surely help you influence your target customers’ preferences and decision to buy. The Advantage of Brochure Printing To Your Business The most important advantage of having business brochures to promote your product or service is that it’s one of the marketing collaterals that can truly fit in your overall business marketing plan. Good Communication Goes A Long Way In Increasing Your Sales As a business owner, you can only do so much to increase your response rates with your newsletter printing pieces for example. With so many factors to consider when you try to sell to your customers and clients How To Design Stand-Out Ad Designs When starting a business, one of the things you need to consider is to create an effective marketing collateral that would help you launch your product or service. If you offer a special product or service that you think would make your target customers interested Some Shortcuts For An Instant Sales Boost To be successful in your business niche, you can either do it the long way… OR use shortcuts to achieve your goals. When you opt for the latter, the shortest way to get there is to focus on your loyal customers. Direct Mail Offers A Step Up To Achieve ROI Most executives have different opinions about direct marketing. Most of them however, believe that direct marketing is like throwing dollars down the drain primarily because of its very little response rate. How Competition Intelligence Can Get You Ahead I have always admired the military for how they do things. I mean, everything they do is according to how it has always been done. The way they talk, sit, and go about their daily routines. I guess tradition plays an important role in how they have developed military culture. Uncovering Trade Show Secrets In order for you to become effective trade show hosts, not only should you need to know what your attendees want you to see, but more importantly, what they don’t want you to know. You need to uncover the secrets behind every action that your prospective clients convey when they step into your booth. Direct Mail As An Effective Marketing Campaign Direct mail is a marketing strategy that is very popular among business owners, especially small enterprises. It is actually the process of sending your marketing collateral like your postcard printing pieces directly to your target market’s addresses. And it is usually done by post. Ethics and Philosophy In Marketing A simple guide to any marketing strategy should be based on Jesus’ number one principle: love they neighbor as you love thyself. Collaboration for More Attention Kids have the most wonderful ideas. My son and his friends joined the little league this year. They played good and most of their team members seem to have a bright future in sports someday. How To Get Ready For a Trade Show Everything you need to know to get ready for a trade show, you will learn here:
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